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Are you a Christian woman with a dream who’s ready to unearth that God-given purpose you’ve buried deep inside?



If there was a simple, step-by-step system for turning your passions into a profitable business without being held back by what everyone else thinks...

Would you finally feel confident pursuing
your God dream?


you’re in the right place. 

Here’s why DIY-ing your way to turning your passions into a profitable business just isn’t going to work.

You’ve whispered “one day” to that God dream in your heart more times than you can count. But now, you just know it’s time to start.

The question is:



If you know deep inside...

That you’re just winging it, crossing your fingers, and *hoping* it’ll all just come together… 


do you know how?

That you’re at a stand still, crippled by how everyone else might view you if you actually do this thing… 

OR

Then read on, girl. 


Because what I’m about to share could spark that lightbulb moment you look back on in the weeks and months to come when you’re finally feeling aligned with God’s plan for your life. 

But before that, I’ve gotta bring something up… 

It’s been five years since you first had that God dream. And while it was crystal clear way back then, the more that time goes by, the more you start to doubt whether it was your calling after all...

You know that if you don’t take action now, it may never actually happen.

That you’ll get to experience the whole “freedom” thing you know is possible — flexibility to set your own hours, extra money to support your family, and work that adds meaning to your life.

BUT THINGS HAVEN’T QUITE WORKED OUT THAT WAY.

And more than anything, you want to be aligned with His plan for your life. 

You’ve made some pretty big sacrifices to get started… like turning down that promotion and pushing back the timeline on buying your first house. 

While it didn’t make sense to anyone else, you were ready to
make. it. happen. 

Not the seven-figure years or the tens of thousands of followers on Instagram.

Because while those things are nice, they don't drive you at your core. 

It’s using your passions to genuinely help others that lights you up more than anything. 


You’ve always known God gave you the desire to be a business owner.

The key to turning your passion into a profitable business, instead of being held back by what everyone else thinks.

And that you could actually be the confident, purpose-driven CEO of a Spirit-led businesswoman, instead of living paycheck to paycheck working in a 9-5 job that’s suffocating the life out of you.

Let’s be real:

You don’t need (or even want) all the followers, fame, and millions of dollars — unless God wants you to have it, that stuff just doesn’t matter to you.

You just want to be able to create a profitable business using your God-given passion so you can be confident that you’re actually doing what you’re meant to do in this season.

And after all the work God’s done on your heart and character over the last few years, you feel it’s finally time to take that next step.

A profitable business that allows you the space and time to give more, volunteer regularly, and lead in ministry shouldn’t be this abstract thing that only “other” Christian business owners get to have.

And your waiting season should be replaced with a feeling of overwhelming peace as you run your business God’s way.

Here are 4 freeing truths you’ve gotta realise if you want to create a profitable business.



Absolutely not! I’m a big believer that God has given us passions as gifts for a reason. Why bury something that God has given you? While you can use them as a hobby, this doesn’t mean they have to stay that way. Just imagine what our world would be like if every business owner, scientist, teacher, painter, construction worker (and so on!) didn’t use their passion because they dismissed it as “just a hobby” — the world would be a completely different place. So use your passion, girl — someone out there needs it!



Ah, the old case of #impostersyndrome. It’s a sneaky little thing that creeps in when we’re about to do something that actually matters. But let me ask you a question… how many business owners have you disliked just because they put themselves out there? And how many have you admired and been inspired by for doing the same thing? See… #perspective. Plus, if God’s called you to it, does it really matter what anyone else says anyway?



I hear you girl, because I’ve been there too. I used to think that I could DIY my way to a profitable business. But doing that just left me feeling SO lost and anxious. Investing in a coach helped me filter my own thoughts and explain what I actually wanted and how to get there in a really simple way. It was like the light turned on for me — and I want that for you too.

A business doesn’t have to cost you a lot of money to get off the ground. But the way I see it is that every investment you make in your business is an investment in your dreams. If you are willing to invest in the right places and are committed to following through, then you’ll make it work! But if you just want to stay stuck, worrying about the outcome and not actually taking action, then your money will only go down the drain… You get to choose.

Myth #1:
Passions are only meant to be hobbies

Myth #2:
People won’t like me if I put myself out there

Myth #4:
I’ll waste money if I start a business

Myth #3:
I don’t need a coach

Popcorn, Friends & Prophetic words are my jam

hey! I'm Jenna

After finishing my Theology degree in 2019, I sort of fell into the online business world, dabbling with a Vegan blog and online course. 

While the blog grew, what took me by surprise is that people weren’t asking about Vegan cooking — they were asking about Instagram marketing. I had one plan, but God definitely had another! 

Based off everything I’d learnt in growing my own business, I created the Passion2Launch System so that others could experience this kind of meaning too. 

It’s allowed me to make a full-time income doing what I genuinely enjoy (and while working in my sweatpants, which is a huge bonus!). 

But nothing lights me up more than helping other Christian women find clarity in what they’re called to do

After all, I hit the pause button on the online ministry I was running so I could dedicate more time to my clients. 

To date, I’ve coached lots of other women to turning their passions into a profitable business.

And now, it’s your turn… 

So I started offering Instagram coaching and it steadily grew. That's when I realized the power of actually working in your passion.

let's do this!

"Before working with Jenna, I lacked motivation and didn't know what to do next on my online business. Since working with Jenna, I've been able to work on my branding and clarify my niche. I learned how to manage my time and do my business in a God-honoring way. I gained clarity and God-confidence in pursuing my business. I like how intentional Jenna is as a coach. She'd always point us to Him and it's a great reminder. I think it's one of the reasons why this course is different from others. It's not self/business-centered but God-centered. This course has helped me prepare to launch my business. "

Trixie, Children's books artist (@trixieartstudio)

"Working with Jenna was easy. She will help you achieve your goals without feeling pressured. She's a good combination of a good friend and coach."

 Kia, blogger/influencer (@helloquia)

"The resources and effort you provided to coach us, I was blown away. What really helped me is I have so much confidence, especially in the money part- budgeting, accounting. In the beginning, I was just flying up, it was just one breakthrough and momentum. My business is really doing well, I'm getting customers in, I get booked out as well, week by week. It's all so exciting!"

Priyanka, Cake Designer (@treats.by.pri)

First thing’s first, you’ve gotta lay a strong foundation for your business. That’s EXACTLY what we do in this module. I’m talking about laying all of your beliefs, your purpose and your “why” out on the table so you can identify your gifts and passions… and how you can actually make them profitable! Once you’ve got that part down pat, it’s time to brand yourself so you can stand out in the market. 

Here’s how it all works!

Module 1

Identify Your Passion and Purpose

Plus, get access to these amazing bonuses when you join today…

Yay! You’ve laid the all-important foundations and gotten SO much clarity on how you’re actually going to make profit with your passions. Now, it’s time to get acquainted with your audience (coffee date style!). You’ll go through the “who,” “how,” and “what” so you’re more than ready to launch an offer that’s tailored to them!

Module 2

Prep Your Engaged Community

You’ve gotten clarity on your why and prepped your engaged community — now you’re ready for the next step. If you’ve ever wondered whether you can create an offer that not only solves your ideal audience’s actual problem, but that also feels fun and meaningful to you, then you’re about to be pleasantly surprised! You’ll walk away from this module with a fully mapped out offer suite that you’ll know like the back of your hand.

Module 3

Build Your Profitable Offer

This is where things get fun — really fun! Because you’re going to plan out your goals for the next year (yup, a whole year!). You’ll create an entire sales plan that feels exciting and achievable for you, learn how to use Instagram as your #1 marketing tool, and devise a launch plan so you can put your offer out into the world with a bang. 

Module 4

Activate Your Sales Plan

That’s the *pinky promise* I’m making you with
The Ultimate Tech Toolbox inside Passion2Launch.

I’m sure you’ll agree that the tech setup shouldn’t hold you back from turning your passion into a profitable business.

Tech (of annnnny kind) should NEVER be the frustrating thing that stands between you and your God dream. 

So to make sure you’re 110% confident with investing in Passion2Launch, I’ve compiled ALL of my favourite tech tools in one simple checklist with comprehensive trainings to match!

With these handy lessons in your back pocket, you’ll feel less “can I actually do this?” and more…

“Oh yes, I’ve totally got this!!” 

You’ll get lessons on:

X Dubsado training (client management tool)
X Trello trainings (project management tool)
X Stripe and Paypal set-ups
X Flodesk e-mail marketing
X Facebook and Instagram ads set-up

Plus, EVERYTHING else you’ll be creating with ease inside Passion2Launch.

The Ultimate Tech Toolbox



The Grow Your Biz With Ease Framework will tell you everything you need to know about managing a team, hiring a team, and scaling your business to the next level. 

You should NEVER feel like you have to do this business thing alone. After all, God has designed us to work alongside others! 

To make sure you’ve got a clear roadmap to building your dream team, I’ve created in-depth video trainings specifically with that in mind.

So that when you’re ready to take that next step, you can do it with confidence, knowing it’s based on methods that are proven to work. 

The Grow Your Biz With Ease Framework

You will never be alone as you go through the Passion2Launch course. In fact, you’ll be equipped and empowered every single step of the way with our members-only Facebook Group.

INCLUDING!

Exclusive, Members-Only Facebook Group

Business tech got you feeling hot and sweaty, my friend? Never. again.

Wondering how you’re going to scale this thing beyond just you, my friend?
I’ve got you.

what do you say,
are you in?


You’ll be able to connect with like-minded Christian women who just “get it” for guidance and friendship, and you’ll be able to ask Jenna questions anytime you feel stuck! 

I'm in!

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upon purchase, It is to be understood that she strategy co is not responsible for your IG growth and sales. Without the student’s efforts and consistency, their success is not guaranteed. The growth of each individual will vary accordingly. NO money back guarantee is offered. unsuccessful payments will be followed up to one month. third party assistance will be consulted if not resolved between parties. Group coaching calls and assignments are strongly recommend for more immediate and visible success, but not mandatory.   NO INFORMATION/LESSONS/VIDEOS/ PRODUCTS INSIDE Passion2LAUNCH PROGRAM MAY BE REPRODUCED . IT IS NEVER ALLOWED TO BE SOLD. international and national COPYRIGHT LAWS ARE APPLIED. ALL RECORDED VIDEOS WITHIN THE PROGRAM ARE WITHIN THE RIGHTS OF SHE STRATEGY CO. TO BE USED FOR FUTURE TEACHINGS OR TESTIMONIALS. BY PURCHASING Passion2LAUNCH PROGRAM, INDIVIDUAL AGREES TO THESE TERMS AND CONDITIONS.

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